Shajar the Tree
Brand Identity

I had the opportunity to work on a unique project in Sharjah, where I got to connect with nature. This project was led by the parent company of Arada Development, which aims to incorporate trees and plants into all of their projects, preserving the natural environment. They created a space where visitors can observe the entire process of nature’s growth, from seeds to fully grown trees.

The brand initially started with the name "Tree," and one of the most exciting moments for me was when I suggested the name and the management approved it. The happiness only grew when the Ruler of Sharjah, Sheikh Dr. Sultan bin Muhammad Al Qasimi, visited the site and was delighted with the project. He suggested translating the name from English to Arabic, which led to the final name, "Shajar." This was a proud moment for me and the entire team.

The place is open to visitors in Sharjah, offering a free tour guided by professionals. Early booking is required, and I’m confident you will enjoy the experience.